Aligning technology to the way people think.



Usability Testing

User Interviews

UX Audits

Competitor Analysis

Discovery Workshops



Ideation Workshops


Journey Maps

Flow Diagrams





Interaction Designs


Design Quality Assurance

Design Systems and Guides

Revitalizing the Symptom Checker

A responsive redesign of an iconic health diagnosis guide

Online Education for Medical Professionals

Increasing discoverability of continuing medical education across 36 specialties


Tamora Petitt, Principal

Tamora is a UX Designer, Researcher, Strategist, and Educator with extensive experience conducting user research, designing intuitive interfaces, and implementing a user-centered design process within organizations. She has worked in the technology industry since 1999 in many roles including Quality Assurance Tester, Front-end Developer, Web Designer, and over 10 years as a User Experience Designer.


She has certifications in project management and user experience including Usability Analyst from Human Factors International and the Nielsen Norman Group UX Master certification. She is also a member of the User Experience Professionals Association and sits on the Media Technology & Design Commission for the NYC Department of Education.


Tamora has experience working in small startups and large organizations in a variety of industries including insurance, finance, and healthcare. She was previously the Associate Director of User Experience for WebMD where she built and managed their first UX team. In 2017 she co-founded Experience Design Partners, a UX Design consulting firm based in New York City.

Paul Schrynemakers, Principal

Paul is an Experience Design Leader, with a deep background in designing digital products that provide solutions for people and results for businesses. His early career was as a magazine designer, pursuing his passion for typography and visual design. Since the early 2000s, he has worked primarily in user-centered design, holding digital design leadership roles at New York Life, WebMD, Rodale, iVillage and Time Inc. 

While Head of Design at WebMD, Paul established and led a multi-disciplinary product design group comprised of UX designers, researchers, and product designers. This innovative group championed the first user-centered design approach for the company and collaborated daily with Product, Editorial and Engineering on content, education, news, marketing, and native apps, from concept through agile development, utilized design thinking to innovate and iterate through. 


In 2017 he co-founded Experience Design Partners, a UX Design consulting firm based in New York City.




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